Jess Fager, the mastermind behind Asheville Dragonfly, is deeply passionate about sewing and embroidery. Her entrepreneurial journey began with crafting handbags for online sales. As she delved deeper into the impact of single-use plastics on the environment, she shifted her focus to creating products that combat plastic waste. Transitioning to making reusable produce bags, Jess invested in an embroidery machine to stitch the tare weight on the bags, sparking her love for embroidery.